Jiong Li’s Design for UCR Welcome Week!

Jiong Li, illustrator and designer, recently completed a design project for one of his regular
clients -the University of California Riverside. The project consisted of creating a poster to
encourage students to attend a week-long series of events . All of which were associated with
the opening of the new school year. The poster was designed to be seen from both sides, thus
visible from many sites of the UCR campus. The two campus symbols , the University Bell Tower
and the two university mascots Scotty the Bear , as well as the listing of events were included
into the design.The poster has wit and energy in my opinion and I sure was a hit with everyone associated with UCR!



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